the perfume of September issues. . not as strong?

There was an article published today in the Wall Street Journal about the much more skeletal-looking September issues of high fashion magazines. No more nearly 5-pound Vogue's. But are these ads getting stuck on the style web? Fashion advertisers have turned to proclaiming their messages on prominent fashion and beauty blogs, lifestyle newsletters, and even Vogue's high fashion site, Style.com, dotted with many videos of ready-to-wear and couture runway footage from the last several years' fashion weeks as well as individual interviews with designers. Will true fashionistas fall for it, or will the haute be hidden on the screen?